CO.MEDIA helps broadcasters, producers and television/Internet/mobile phone operators to set up their development strategies and to optimize their offers in terms of contents, scheduling, marketing, communication, etc.

CO.MEDIA has a portfolio of international clients and some of its missions consist in adapting foreign contents and offers to the French market.

CO.MEDIA has been the exclusive consulting company for E! Entertainment in France since 2008 for all matters related to the French territory (programming, acquisitions, scheduling, marketing, PR, advertising, VOD & mobile offers, relations with the affiliates). We have strongly participated in helping E! increase its audience (+285% between Waves 15 and 18 of Mediacabsat) and awareness on the French territory.

CO.MEDIA offers a global approach of the market and has developped an expertise in the following areas :

Broadcasters

  • Definition of the editorial line 
  • Analysis of programmes and of programming schedules 
  • Analysis of on-air promotion and interstitial programming
  • Ratings analysis
  • Station operations
  • Editorial recommendations and implementation for VOD platforms
  • Online services
  • Complete start up plans
  • Adaptation of the offer to the French market
  • Industry and market reports

Producers

  • Editorial strategy
  • Marketing of programmes
  • Projects/formats development and analysis
  • Search for original formats
  • Industry and market reports

Internet operators

  • Design and development of websites
  • Analysis and optimization of online services
  • Search for original contents
  • Marketing and communication strategies
  • Industry and market reports

                                 

Nicolas Lacassagne is the founder and CEO of CO.MEDIA. He got a Master of Law (LLM) at the University of Reading (UK) and a Master of Law specializing in the field of audiovisual communication at the University of Paris Panthéon-Sorbonne.

After a first experience in acquisitions and scheduling, Nicolas joined the production company GRUNDY France (game and entertainment shows), where he stayed between 1994 and 1996. He then became a Consultant for IMCA (International Media Consultants Associates) in Paris and worked for numerous clients, most of which were broadcasters and producers. He also set up NOTA (New On The Air), a service which aims to identify new programme formats in 9 of the major TV markets throughout the world.

Nicolas joined CANAL+ in July 2000 as Head of Research and Analysis. In 2001, he was promoted Head of Programmes, Programming and On-air Operations at KIOSQUE (pay-per-view service of the CANAL+ Group).

Nicolas Lacassagne was hired at PINKTV in September 2005. He worked there as Head of Programmes and Programming until May 2007.